Revops to the max
Bonana's RevOps Strategy Transforms Rodeo's Growth, Optimizes HubSpot Use for Data-Driven Decisions.
The road to product led growth
In our collaboration with Rodeo, a forward-thinking SaaS company, we at Bonana initiated the project with an in-depth audit of their commercial processes, tech stack, and HubSpot portal. This thorough examination was crucial to understanding their specific commercial goals.
Leveraging the insights gained, we designed a new, growth-oriented commercial process for Rodeo. Our strategy, deeply rooted in the principles of revenue operations (RevOps) and inspired by the model from Winning by Design, revolutionised Rodeo’s use of HubSpot. By implementing our RevOps strategy, Rodeo now harnesses data-driven insights to optimise decisions in marketing, sales, and customer service.
This transformation has significantly improved Rodeo’s ability to manage and enhance relationships with both new and existing customers, marking a notable advancement in their business operations.