HubSpot's INBOUND 2025 didn’t just raise the bar, they reshaped it.
Thousands of growth-minded marketers, sales leaders, and tech strategists gathered in San Francisco to witness where the future of CRM, AI, and customer experience is heading. BONANA was there, represented by Jasey and Martijn to catch every key update and uncover how these changes fuel smarter, faster growth.
Let’s break it down.
What’s new: 3 updates that change the game
1. AI-powered Breeze Agents
HubSpot’s new "Breeze Agents" (Prospecting, Customer, Content, Knowledge Base) turn once-fragmented tasks into automated flows. Think less busywork, more business impact directly from your CRM platform.
2. Role-specific Workspaces
New purpose-built spaces for Sales, Help Desk, and Customer Success mean every team sees what they need, when they need it. No clutter, no confusion.
3. ChatGPT integration, now native
HubSpot’s GPT integration just got serious. From summarising notes to suggesting next steps, AI is now a built-in growth assistant.
BONANA’s takeaways from the front row
"At BONANA, we embrace AI with clarity and not the chaos. INBOUND 2025’s Breeze Agents prove: the real magic isn’t flashy tools, but clean data, smart systems, and smart starts."
- Jasey Tielen, CCO & Founder
"The new workspaces are a game-changer. They break silos and align teams instantly. This is exactly how modern growth works."
- Martijn Plessers, co-founder BONANA Belgium
4 ways to act on this now
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Audit your current HubSpot setup: Are you ready for AI to support (not slow down) your processes?
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Activate role-specific views: Empower each team to act faster and more focused.
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Test-drive a Breeze Agent: Start with the Prospecting or Content Agent and measure time saved.
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Train your team on the AI tools: It’s only valuable if people know how to use it.
Why this matters
For fast-growing companies in SaaS, business services or tech, these updates help you work smarter, scale faster, and deliver better experiences. All from one single central platform.
Want to know what these updates mean for your business?
Book your free HubSpot strategy session together with a BONANA specialist today.
