BONANA Academy
BONANA Academy
Lots of ambition but not enough knowledge and skills (yet)? New to HubSpot or the sales team? Scale up your team's skills to blackbelt-level with the BONANA Academy

































Why HubSpot adoption is failing:
Too little prio from management
Unclear objectives
What does success mean? Many organizations start with HubSpot without clear KPIs, around topics such as adoption rate, data quality or sales support. Without concrete goals, there is no measurable progress.
Resistance to change
People do not like change, especially if there has been no participation in the decision. Or if clear benefits are missing. This can lead to active opposition or passive disinterest.
Insufficient guidance
Many companies think that one training session is enough. This is a big misconception. Training should happen regularly, be specific per role and have a clear link to real-world situations. Generic HubSpot training without context will not help the sales and marketing team.
Conclusion: give HubSpot adoption high priority
CRM adoption is not an IT project. It is a strategic and cultural change.
Rule in advance:
Active leadership involvement.
Ongoing and targeted training
Clear objectives
Stakeholder engagement
Continuous support
"Really got a lot out of it."
At Orange Charging in Roosendaal, we worked with the entire sales team to master the new Lead prospecting workspace within HubSpot. Dealing with contacts, companies and the active and targeted follow-up of new leads were all amply covered.
Orange Charging about
CRM & Salestraing | Basic


"Can now go full steam ahead again!"
After the AI training at 1801, a world of possibilities opened up for the 1801 employees. How to create a targeted prompt, which AI tools are really effective and what can be done in the meantime. Very enlightening.
1801 Youth and Educational Advice
Sales Training Advanced

Really helping customers gain more knowledge of HubSpot
I help B2B sales teams use HubSpot smartly, so that sales processes run more efficiently and deals close faster. With hands-on training and practical optimizations, I make sales easier and more effective.
Once sales teams embrace HubSpot, it acts like a magnet toward meeting their targets.
Training CRM & Sales | Basic
In this training, sales teams will learn how to best use HubSpot CRM to accelerate their sales process and close more deals. The focus is on practical application, efficiency and data-driven sales strategies.
Connect email plugins
Pipeline and deal management
Task management & prospecting workspace
Email tracking & templates
Reports & dashboards
HubSpot Sales tools
Location: Utrecht
Date: Thursday 10 April
Time: 09:30 - 13:30 hours
Fee: € 395 per person (including lunch)
Places: maximum 8 persons
Training Sales | Advanced
The Sales Advanced training course takes sales teams by the hand on how to best use HubSpot CRM to improve your sales process. The focus is on sharing practical application, efficiency and data-driven insights.
Ideal sales process
Automation & AI (Breeze)
Lead scoring model
Target dashboards
Account Based Sales approach
Tips & advice using Techstack
Location: Utrecht
Date: Friday 11 April
Time: 09:30 - 13:30 hours
Fee: € 495,00 per person (incl. lunch)
Places: maximum 8 persons
Training | Sales Leadership
Especially for C-level (CCO & sales management) we offer the Sales Leadership training. Help your team, fix forcasting, targets and take your results to the next level. Please note; availability is limited due to small group size.
Fix your forcasting
Automation & AI (Breeze)
Smarketing | no more silos
Dashboarding 2.0
ABM management
Techstack 2025
Location: Utrecht
Date: Ntb
Time: Ntb
Fee: € 795.00 per person (external lunch)
Places: maximum 6 persons

































What our customers say about us
Uitstekende service met een deskundig team! BONANA heeft ons bedrijf geholpen bij het opzetten van geautomatiseerde workflows in HubSpot. Ze hebben ook geweldige ondersteuning geboden bij de migratie van Pipedrive naar HubSpot. Als resultaat hebben we besloten om Bonana te vragen een nieuwe website te bouwen op basis van HubSpot CMS. Bedankt, Bonana Team!

Jasper Boogert
Algemeen directeur Orange
Alle medewerkers hebben een zeer klantgerichte aanpak. BONANA heeft me vanaf het begin geïmponeerd. Alle medewerkers ademen hun klantgerichte aanpak. Ze helpen je altijd en denken proactief mee, zowel op het gebied van design, ontwikkeling als marktgerichte strategieën. Ik zou ze dan ook altijd aanbevelen en sluit niet uit dat ik vaker met deze toppers ga samenwerken!

Sven den Boer
Marketing & Sales manager 1801
Complexe case, maar geen probleem voor Bonana De samenwerking met Bonana is heel prettig. Eigenlijk is geen vraag te gek, ondanks de vrij complexe case die we hebben / hadden liggen. Ze zijn altijd bereikbaar en gaan altijd direct aan de slag als het wordt gevraagd. Heel fijn ook dat je contact hebt met in principe één vast persoon, in ons geval Remco, die alles ins en outs weet! We kijken uit naar de verdere samenwerking.

Denise Aarnink
Projectmanager E-commerce
Fijne samenwerkingen met Bonana Het is heel fijn samenwerken met Bonana. Ze zijn vakkundig en denken met je mee om je processen te verbeteren. En niet te vergeten, het is ook leuk om met de mensen van Bonana samen te werken. Ik had me geen betere partner voor kunnen stellen.

Rick van der Helm
Kwaliteitsmanager
Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der Geest
Head of Marketing Communication
“Het implementeren van het Bowtie Model met bijhorende KPI's zorgde voor volledige alignment tussen ons marketing-, sales- en customer success-team.

Jean-Paul Godfroy
Founder & CEO

Is CRM embraced or cursed by your team?
You may be thinking, "We did everything right. We bought the software, integrated it with our systems, trained our team - why isn't it working?"
The answer is simple: successful CRM adoption goes beyond technical implementation. It's about people, processes and culture.
Frequently asked questions about HubSpot CRM training and adoption
What is the BONANA Academy?
The BONANA Academy is a platform where professionals attend practical and results-oriented training to better utilize HubSpot and sales and marketing strategies.
Why should I attend a physical HubSpot training in these digital AI times?
A physical HubSpot CRM training offers the chance to spar directly with like-minded people, share practical experiences and ask questions in real time. The interaction and personal guidance provide a more in-depth learning experience than online alone. Moreover, networking with other professionals helps you gain new insights and learn real-world best practices. You'll come out of this session a lot wiser with some practically applicable learnings that you can put to use right away!
Why does BONANA offer training?
Because many companies aren't getting the most out of HubSpot. BONANA helps teams with hands-on training to work more efficiently, improve sales and better align marketing efforts.
For whom are the trainings intended?
For sales and marketing teams, managers and entrepreneurs who want to use HubSpot more effectively to achieve growth.
What makes training sessions from BONANA different?
The trainings are practical, directly applicable and tailored to the specific needs of your organization. No theory, but concrete action points. Moreover, given at a unique location by the nicest people in the industry!
Can I also get customized training? In-company?
Yes, BONANA offers customized training that is fully aligned with your company's challenges and goals. This can even take place at your own location.