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For talent in Finance, Risk, Data and IT

For talent in Finance, Risk, Data and IT

Schedule a 1:1 meeting

Find out how we are going to help you

Smart tech architecture leads to better decisions

Digital cup of coffee?

English

Nederlands

Contact
arrow_forwardarrow_forward

Schedule a 1:1 meeting

Find out how we are going to help you

Smart tech architecture leads to better decisions

Digital cup of coffee?

English

Nederlands

Contact
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Scherm­afbeelding 2025-08-25 om 10.36.41
Solidhome2

Solid Professionals fully migrated to Hubspot CMS and integration with ATS.

For 18 years, Solid Professionals has been connecting young talent with career opportunities that suit them. From their office on Maliebaan in Utrecht, around 60 colleagues work on developing talent and organisations. With a personal and authentic approach, they ensure sustainable matches in which talent feels seen, appreciated and challenged.



Bezoek websitearrow_outward

Project implementation

2025

Industry

Staffing

Services

HubSpot
Data integration
Website

The challenges facing Solid Professionals

Conversion

Creating an appealing and converting website that appeals to both organisations looking for talent and talent looking for a suitable role.

Data integration

Linking vacancy and application data between the ATS (Applicant Tracking System) and HubSpot for seamless data exchange.

Future-proof

The website must be scalable and grow along with our ambitions, with room for new functionalities, automation, and data-driven campaigns.

Connecting with ATS

After a session focused on mapping the data, we used n8n to build an interface between Byner and HubSpot. This allows job vacancies to be automatically loaded onto the website from Byner, with applications going straight into the ATS.

Marketing Automation

HubSpot is our basis for marketing automation. We set up clear lead flows, automatic follow-ups and dashboards, which means we need to perform fewer manual actions and all marketing data is stored in one place. We are currently in the implementation phase: separate tools such as Mailchimp have been phased out so that everything comes together in one system. In the coming period, we will fully set up the automation and fine-tune journeys, triggers and reports.

Website preview_Desktop-3
Website preview_Desktop-3

From kick-off to go-live in 119 days

Working with BONANA felt natural: quick responses, always available and sharing the same energy. They really understood our wishes and took them seriously. Their optimism was contagious and gave us confidence in every step we took together. Communication was pleasant and constructive, with feedback always being taken seriously.

Scherm­afbeelding 2025-07-25 om 11.03.25
Scherm­afbeelding 2025-07-25 om 11.03.25
Marlou Kramer

“A completely revamped look that reflects how we work and where we want to go. Very proud of the result and the collaboration.”

* Marlou Kramer, Marketing Manager

Interesting facts about this collaboration:

What was the situation before the collaboration began?

We were struggling to attract and convert B2B customers. The old website had a mediocre user experience, limited flexibility and ran on separate systems. We were looking for scalability, efficiency and a future-proof solution.

What were the most important goals for you?

The new website needed to activate leads and candidates, offer intuitive navigation, integrate marketing and service via HubSpot, and grow with future ambitions through automation, data-driven campaigns and scalable functionalities.

What has been achieved collectively?

Together, we created a fresh look and feel that suits the target group, a better user experience and integration with Byner. The result: more traffic, valuable insights for marketers and a platform that truly grows with the business.

Have you already seen any concrete results or improvements?

Absolutely. We are seeing +75% organic sessions, better search term rankings and +41% engaged sessions across all channels. The new website delivers measurable growth and higher quality traffic and customer interaction.

What did you like most about working with BONANA?

The collaboration was energetic and smooth. Quick responses, good accessibility and the same vibe. BONANA understood our wishes immediately, took them seriously and instilled confidence in every step with their optimism.
Rogier

Wij ontwerpen datagedreven websites die inspelen op de behoeften van jouw klanten.

De Content Hub van HubSpot slaat een brug tussen state-of-the-art designs en intuïtief gebruik.

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