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BONANA Academy

BONANA-academy

BONANA Academy

Lots of ambition but not enough knowledge and skills (yet)? New to HubSpot or the sales team? Scale up your team's skills to blackbelt-level with the BONANA Academy

Why HubSpot adoption is failing:

/01
Too little prio from management
Leadership is the key to successful adoption. When management is not actively involved, teams get the impression that HubSpot is not a priority.
/02
Unclear objectives

What does success mean? Many organizations start with HubSpot without clear KPIs, around topics such as adoption rate, data quality or sales support. Without concrete goals, there is no measurable progress.

/03
Resistance to change

People do not like change, especially if there has been no participation in the decision. Or if clear benefits are missing. This can lead to active opposition or passive disinterest.

/04
Insufficient guidance

Many companies think that one training session is enough. This is a big misconception. Training should happen regularly, be specific per role and have a clear link to real-world situations. Generic HubSpot training without context will not help the sales and marketing team.

/05
Conclusion: give HubSpot adoption high priority

CRM adoption is not an IT project. It is a strategic and cultural change.

Rule in advance:

Active leadership involvement.
Ongoing and targeted training
Clear objectives
Stakeholder engagement
Continuous support

"Really got a lot out of it."

At Orange Charging in Roosendaal, we worked with the entire sales team to master the new Lead prospecting workspace within HubSpot. Dealing with contacts, companies and the active and targeted follow-up of new leads were all amply covered.

Orange Charging about
CRM & Salestraing | Basic

Photo-13
1801-003

"Can now go full steam ahead again!"

After the AI training at 1801, a world of possibilities opened up for the 1801 employees. How to create a targeted prompt, which AI tools are really effective and what can be done in the meantime. Very enlightening.

1801 Youth and Educational Advice
Sales Training Advanced

Karina

Really helping customers gain more knowledge of HubSpot

I help B2B sales teams use HubSpot smartly, so that sales processes run more efficiently and deals close faster. With hands-on training and practical optimizations, I make sales easier and more effective.

Once sales teams embrace HubSpot, it acts like a magnet toward meeting their targets.

/01
Training CRM & Sales | Basic

In this training, sales teams will learn how to best use HubSpot CRM to accelerate their sales process and close more deals. The focus is on practical application, efficiency and data-driven sales strategies.

Connect email plugins
Pipeline and deal management
Task management & prospecting workspace
Email tracking & templates
Reports & dashboards
HubSpot Sales tools


Location: Utrecht
Date: Thursday 10 April
Time: 09:30 - 13:30 hours
Fee: € 395 per person (including lunch)
Places: maximum 8 persons

/02
Training Sales | Advanced

The Sales Advanced training course takes sales teams by the hand on how to best use HubSpot CRM to improve your sales process. The focus is on sharing practical application, efficiency and data-driven insights.

Ideal sales process
Automation & AI (Breeze)
Lead scoring model
Target dashboards
Account Based Sales approach
Tips & advice using Techstack


Location: Utrecht
Date: Friday 11 April
Time: 09:30 - 13:30 hours
Fee: € 495,00 per person (incl. lunch)
Places: maximum 8 persons

/03
Training | Sales Leadership

Especially for C-level (CCO & sales management) we offer the Sales Leadership training. Help your team, fix forcasting, targets and take your results to the next level. Please note; availability is limited due to small group size.

Fix your forcasting
Automation & AI (Breeze)
Smarketing | no more silos
Dashboarding 2.0
ABM management
Techstack 2025


Location: Utrecht
Date: Ntb
Time: Ntb
Fee: € 795.00 per person (external lunch)
Places: maximum 6 persons

Excellent service with a knowledgeable team! BONANA helped our company set up automated workflows in HubSpot. They also provided great support during the migration from Pipedrive to HubSpot. As a result, we decided to ask BONANA to build a new website based on HubSpot CMS. Thank you, BONANA Team!

Jasper BoogertManaging Director, OrangeOrange Charging

“A completely revamped look that reflects how we work and where we want to go. Very proud of the result and the collaboration.”

Marlou KramerMarketing ManagerSolid Professionals

All employees have a very customer-focused approach. BONANA impressed me right from the start. All employees embody their customer-focused approach. They are always willing to help and think proactively, whether it concerns design, development or market-oriented strategies. I would therefore always recommend them and would not rule out working with these top professionals more often!

Sven den BoerMarketing & Sales Manager 18011801 Jeugd en onderwijsadvies

Complex case, but no problem for BONANA Working with BONANA is very pleasant. No question is too crazy, despite the rather complex case we have/had. They are always available and always get to work immediately when asked. It's also great that you basically have contact with one permanent person, in our case Remco, who knows all the ins and outs! We look forward to continuing our collaboration.

Denise AarninkE-commerce Project ManagerMaxillia

“Implementing the Bowtie Model with accompanying KPIs ensured complete alignment between our marketing, sales and customer success teams.

Jean-Paul GodfroyFounder & CEOHuswell
WhatsApp Image 2025-02-07 at 09.00.33

Is CRM embraced or cursed by your team?

You may be thinking, "We did everything right. We bought the software, integrated it with our systems, trained our team - why isn't it working?"

The answer is simple: successful CRM adoption goes beyond technical implementation. It's about people, processes and culture.

Frequently asked questions about HubSpot CRM training and adoption

What is the BONANA Academy?

The BONANA Academy is a platform where professionals attend practical and results-oriented training to better utilize HubSpot and sales and marketing strategies.

Why should I attend a physical HubSpot training in these digital AI times?

A physical HubSpot CRM training offers the chance to spar directly with like-minded people, share practical experiences and ask questions in real time. The interaction and personal guidance provide a more in-depth learning experience than online alone. Moreover, networking with other professionals helps you gain new insights and learn real-world best practices. You'll come out of this session a lot wiser with some practically applicable learnings that you can put to use right away!

Why does BONANA offer training?

Because many companies aren't getting the most out of HubSpot. BONANA helps teams with hands-on training to work more efficiently, improve sales and better align marketing efforts.

For whom are the trainings intended?

For sales and marketing teams, managers and entrepreneurs who want to use HubSpot more effectively to achieve growth.

What makes training sessions from BONANA different?

The trainings are practical, directly applicable and tailored to the specific needs of your organization. No theory, but concrete action points. Moreover, given at a unique location by the nicest people in the industry!

Can I also get customized training? In-company?

Yes, BONANA offers customized training that is fully aligned with your company's challenges and goals. This can even take place at your own location.