From E-commerce to a brand strategy.
Launched Intenz e-commerce with shopify to sell directly, creating and growing the brand with a data-driven website strategy.
It all started with a branding approach.
VDE plant is a grower that has focused on growing house plants for more than 80 years. As a traditional grower, they have become accustomed to marketing their plants through various wholesalers and retailers.
Think of the plants you buy at Ikea, Albert Heijn or the Intratuin, a large part of their range comes from VDE plant.
Because they also see that the game between supply and demand is changing, we started thinking with them about a smart and future-proof strategy for the sale of house plants.
The concept: Intenz was born!
Fresh as it is...