E-commerce and retail

Do you recognize these situations?

ROI

Limited ROI of technology

You are not getting the most out of Hubspot and other tech investments. Your current GTM motion is not supported by misconfiguration and implementations without strategic vise.

No consistent customer experience

A disjointed experience drives customers away, inhibits upsell opportunities and reduces the likelihood of positive word-of-mouth.

Inefficient internal processes

Poorly designed processes cause wasted time, internal frustrations between teams and difficult onboarding of new employees.

Unreliable data & metrics

Funnel conversions are wrong. Time to value is not measured. And your deal pipeline is unreliable. Reporting bowtie metrics correctly takes too much time, making decisions insufficiently data driven.

Difficult internal cooperation

Silos between marketing, sales and customer success hinder growth. No clear agreements regarding handovers create a non-scalable way of working.

Tricky forecasting & revenue planning

No structure and planning regarding MQLs, SQLs & pipeline targets to be achieved by segment and channel. Your go-to-market team is not 100% on the same page with strategic growth targets.

Everything under one roof.... Strategic vision, operational expertise and technical knowledge

With BONANA, you bring all the supporting GTM expertise in-house. An integrated approach to commercial strategy, revenue operations, customer-facing websites and Hubspot services.

Not just another freelancer, marketing or Hubspot agency that masters one domain. But a partner who thinks strategically, has operational experience and is technically proficient.

We work proactively for a seamless alignment of tools, data, people and processes.

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Revenue Operations

A data-driven, efficient go-to-market for your marketing, sales & customer success teams

Manage your people with the right processes, data & technology. Create a data-driven culture with clear KPIs, agreements and rules within your commercial organization.

With Revenue Operations you automate where necessary in function of the optimal customer journey.

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HubSpot Services

"Get the most out of HubSpot."

We provide end-to-end HubSpot expertise: from implementations and migrations to onboarding and training. We also provide seamless integrations that strengthen your tech stack. Whether you're just starting out or have been a Hubspot customer for years, we'll help you take full advantage of the platform and always stay on top of the latest features.

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Website design & development

Websites that convert.

We design and build HubSpot websites that strengthen your inbound strategy and convert leads into customers. User-friendly, scalable and focused on conversion.

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Go-to-Market strategy

Build an effective strategy for predictable commercial growth. We help you choose the right market, qualify leads and get results.

Excellent service with a knowledgeable team! BONANA helped our company set up automated workflows in HubSpot. They also provided great support during the migration from Pipedrive to HubSpot. As a result, we decided to ask BONANA to build a new website based on HubSpot CMS. Thank you, BONANA Team!

Jasper BoogertManaging Director, OrangeOrange Charging

“A completely revamped look that reflects how we work and where we want to go. Very proud of the result and the collaboration.”

Marlou KramerMarketing ManagerSolid Professionals

All employees have a very customer-focused approach. BONANA impressed me right from the start. All employees embody their customer-focused approach. They are always willing to help and think proactively, whether it concerns design, development or market-oriented strategies. I would therefore always recommend them and would not rule out working with these top professionals more often!

Sven den BoerMarketing & Sales Manager 18011801 Jeugd en onderwijsadvies

Complex case, but no problem for BONANA Working with BONANA is very pleasant. No question is too crazy, despite the rather complex case we have/had. They are always available and always get to work immediately when asked. It's also great that you basically have contact with one permanent person, in our case Remco, who knows all the ins and outs! We look forward to continuing our collaboration.

Denise AarninkE-commerce Project ManagerMaxillia

Great collaboration with BONANA It's great working with BONANA. They are professional and think along with you to improve your processes. And last but not least, it's also fun to work with the people at BONANA. I couldn't have imagined a better partner.

Rick van der HelmQuality ManagerVan Borselen Filters

Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der GeestHead of Marketing CommunicationHeadfirst

“Implementing the Bowtie Model with accompanying KPIs ensured complete alignment between our marketing, sales and customer success teams.

Jean-Paul GodfroyFounder & CEOHuswell

I'm so excited to see this project come to life! A big thank-you to the BONANA team for the great collaboration and for helping us take this big step forward. I’m genuinely excited to be working and improving on our website and expanding our knowledge on the HubSpot platform.

Amé HuigeMarketing & CommunicationQserve Group

The design is so cool! At times it felt like we were giving endless, incomprehensible feedback. And yet, you came back in no time with exactly what we were looking for. Great job! Thank you so much. 🍾

Rolf TjalsmaCMOBlueRock

It aligns very well with what was originally envisioned. Initially, we had some doubts about using HubSpot for the website and hosting. But the designs transferred to HubSpot really well, and using the tool is very pleasant.

Esther KokStrategic MarketingiWell

Frequently Asked Questions from E-commerce and retail businesses

BONANA supports e-commerce companies in setting up, optimizing and scaling their Shopify webshop. This includes building customized functionalities, improving the user experience and integrating advanced automations. With their expertise, BONANA helps businesses generate more conversions and create a smooth customer journey.

By cleverly combining Shopify and HubSpot, BONANA optimizes the customer journey from visitors to repeat customers. This includes personalized marketing campaigns, automated emails and smart segmentation. BONANA helps e-commerce companies better understand their customers and make more relevant offers, leading to higher customer satisfaction and more repeat purchases.

BONANA integrates Shopify with other sales channels such as physical stores, marketplaces and social commerce. This ensures a unified customer experience, streamlined inventory management and consistent customer communications. Retail organizations can thus optimize their sales strategy and provide a seamless omnichannel experience.

Using HubSpot as its marketing and CRM platform, BONANA helps e-commerce companies automate their lead generation and customer communications. This includes automated email campaigns, customer segmentation, retargeting and conversion optimization. These smart automations allow businesses to grow more efficiently and maximize marketing efforts.

For companies looking to expand internationally, BONANA provides strategies and technical solutions for multilingual online shops, international payment options and regional marketing campaigns. By using Shopify and HubSpot intelligently, BONANA helps companies successfully enter new markets and streamline logistics processes.

BONANA offers a unique combination of strategic consulting and technical implementation. They help e-commerce and retail organizations build and optimize their Shopify web shop, improve customer communication through HubSpot and streamline business processes. This results in a scalable online store, higher conversions and a future-proof growth strategy.

Go-to-Market strategy

Revenue Operations

Websites & webshops

HubSpot services

AI, data & integrations

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SaaS & Tech

Professional services