E-commerce and retail

E-commerce and retail
Growth-at-all-costs is over.
Grow efficiently based on a data-driven go-to-market strategy with insight into your key metrics.
Do you recognize these situations?
BONANA supports e-commerce companies in setting up, optimizing and scaling their Shopify webshop. This includes building customized functionalities, improving the user experience and integrating advanced automations.
ROI
Limited ROI of technology
No consistent customer experience
Inefficient internal processes
Unreliable data & metrics
Difficult internal cooperation
Tricky forecasting & revenue planning
We connect marketing, sales and service for predictable results


The smartest Saas tools, perfectly integrated with Hubspot
As true tech nerds and Saas experts, we are on top of the best the HubSpot ecosystem has to offer. With expertise in tools such as Aircall, Oneflow, Modjo and Softr, we ensure seamless integrations and maximum value from your tech investment.
We connect your go-to-market strategy, process and teams with the technology so it really works.

























Everything under one roof.... Strategic vision, operational expertise and technical knowledge
With BONANA, you bring all the supporting GTM expertise in-house. An integrated approach to commercial strategy, revenue operations, customer-facing websites and Hubspot services.
Not just another freelancer, marketing or Hubspot agency that masters one domain. But a partner who thinks strategically, has operational experience and is technically proficient.
We work proactively for a seamless alignment of tools, data, people and processes.
Revenue Operations
Manage your people with the right processes, data & technology. Create a data-driven culture with clear KPIs, agreements and rules within your commercial organization.
With Revenue Operations you automate where necessary in function of the optimal customer journey.
HubSpot Services
We provide end-to-end HubSpot expertise: from implementations and migrations to onboarding and training. We also provide seamless integrations that strengthen your tech stack. Whether you're just starting out or have been a Hubspot customer for years, we'll help you take full advantage of the platform and always stay on top of the latest features.
Website design & development
Websites that convert.
We design and build HubSpot websites that strengthen your inbound strategy and convert leads into customers. User-friendly, scalable and focused on conversion.
Go-to-Market strategy

Focus on your customer. We'll do the rest.
From websites to your commercial strategy. From HubSpot to revenue operations. Done-for-you or together with your team.
We proactively support so your team can focus on what really matters: building valuable relationships and scaling your E-commerce business.
























What our customers say about us
Uitstekende service met een deskundig team! BONANA heeft ons bedrijf geholpen bij het opzetten van geautomatiseerde workflows in HubSpot. Ze hebben ook geweldige ondersteuning geboden bij de migratie van Pipedrive naar HubSpot. Als resultaat hebben we besloten om BONANA te vragen een nieuwe website te bouwen op basis van HubSpot CMS. Bedankt, BONANA Team!

Jasper Boogert
Algemeen directeur Orange
“Een compleet vernieuwde uitstraling die klopt met hoe we werken en waar we naartoe willen. Heel trots op het resultaat en de samenwerking.”

Marlou Kramer
Marketing Manager
Alle medewerkers hebben een zeer klantgerichte aanpak. BONANA heeft me vanaf het begin geïmponeerd. Alle medewerkers ademen hun klantgerichte aanpak. Ze helpen je altijd en denken proactief mee, zowel op het gebied van design, ontwikkeling als marktgerichte strategieën. Ik zou ze dan ook altijd aanbevelen en sluit niet uit dat ik vaker met deze toppers ga samenwerken!

Sven den Boer
Marketing & Sales manager 1801
Complexe case, maar geen probleem voor BONANA De samenwerking met BONANA is heel prettig. Eigenlijk is geen vraag te gek, ondanks de vrij complexe case die we hebben / hadden liggen. Ze zijn altijd bereikbaar en gaan altijd direct aan de slag als het wordt gevraagd. Heel fijn ook dat je contact hebt met in principe één vast persoon, in ons geval Remco, die alles ins en outs weet! We kijken uit naar de verdere samenwerking.

Denise Aarnink
Projectmanager E-commerce
Fijne samenwerkingen met BONANA Het is heel fijn samenwerken met Bonana. Ze zijn vakkundig en denken met je mee om je processen te verbeteren. En niet te vergeten, het is ook leuk om met de mensen van Bonana samen te werken. Ik had me geen betere partner voor kunnen stellen.

Rick van der Helm
Kwaliteitsmanager
Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der Geest
Head of Marketing Communication
“Het implementeren van het Bowtie Model met bijhorende KPI's zorgde voor volledige alignment tussen ons marketing-, sales- en customer success-team."

Jean-Paul Godfroy
Founder & CEO
Excellent service with a knowledgeable team! BONANA helped our company set up automated workflows in HubSpot. They also provided great support during the migration from Pipedrive to HubSpot. As a result, we decided to ask BONANA to build a new website based on HubSpot CMS. Thank you, BONANA Team!

Jasper Boogert
Managing Director, Orange
“A completely revamped look that reflects how we work and where we want to go. Very proud of the result and the collaboration.”

Marlou Kramer
Marketing Manager
All employees have a very customer-focused approach. BONANA impressed me right from the start. All employees embody their customer-focused approach. They are always willing to help and think proactively, whether it concerns design, development or market-oriented strategies. I would therefore always recommend them and would not rule out working with these top professionals more often!

Sven den Boer
Marketing & Sales Manager 1801
Complex case, but no problem for BONANA Working with BONANA is very pleasant. No question is too crazy, despite the rather complex case we have/had. They are always available and always get to work immediately when asked. It's also great that you basically have contact with one permanent person, in our case Remco, who knows all the ins and outs! We look forward to continuing our collaboration.

Denise Aarnink
E-commerce Project Manager
Great collaboration with BONANA It's great working with BONANA. They are professional and think along with you to improve your processes. And last but not least, it's also fun to work with the people at BONANA. I couldn't have imagined a better partner.

Rick van der Helm
Quality Manager
Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der Geest
Head of Marketing Communication
“Implementing the Bowtie Model with accompanying KPIs ensured complete alignment between our marketing, sales and customer success teams.

Jean-Paul Godfroy
Founder & CEO

Do you also want predictable and scalable commercial processes?
Frequently Asked Questions from E-commerce and retail businesses
How does BONANA help e-commerce companies grow with Shopify?
BONANA supports e-commerce companies in setting up, optimizing and scaling their Shopify webshop. This includes building customized functionalities, improving the user experience and integrating advanced automations. With their expertise, BONANA helps businesses generate more conversions and create a smooth customer journey.
How can BONANA improve an online store's customer experience?
By cleverly combining Shopify and HubSpot, BONANA optimizes the customer journey from visitors to repeat customers. This includes personalized marketing campaigns, automated emails and smart segmentation. BONANA helps e-commerce companies better understand their customers and make more relevant offers, leading to higher customer satisfaction and more repeat purchases.
How does BONANA help retail organizations with omnichannel sales?
BONANA integrates Shopify with other sales channels such as physical stores, marketplaces and social commerce. This ensures a unified customer experience, streamlined inventory management and consistent customer communications. Retail organizations can thus optimize their sales strategy and provide a seamless omnichannel experience.
How does BONANA ensure better marketing and sales automation in e-commerce?
Using HubSpot as its marketing and CRM platform, BONANA helps e-commerce companies automate their lead generation and customer communications. This includes automated email campaigns, customer segmentation, retargeting and conversion optimization. These smart automations allow businesses to grow more efficiently and maximize marketing efforts.
How does BONANA help e-commerce companies grow internationally?
For companies looking to expand internationally, BONANA provides strategies and technical solutions for multilingual online shops, international payment options and regional marketing campaigns. By using Shopify and HubSpot intelligently, BONANA helps companies successfully enter new markets and streamline logistics processes.
What are the main benefits of working with BONANA as an e-commerce partner?
BONANA offers a unique combination of strategic consulting and technical implementation. They help e-commerce and retail organizations build and optimize their Shopify web shop, improve customer communication through HubSpot and streamline business processes. This results in a scalable online store, higher conversions and a future-proof growth strategy.