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Build your SaaS revenue factory

SaaS

Build your commercial powerhouse

SaaS

Growth-at-all-costs is over.
Grow efficiently based on a data-driven go-to-market strategy with insight into your bowtie metrics.

Do you recognize this situation?

BONANA combines SaaS expertise, commercial strategy, converting websites, RevOps and HubSpotto transform your marketing, sales encustomer success for maximumARR, NRR and CAC:LTV growth.

Get in touch
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ROI

Limited ROI of technology
You are not getting the most out of Hubspot and other tech investments. Your current GTM motion is not supported by misconfiguration and implementations without strategic vise.

No consistent customer experience
A disjointed experience drives customers away, inhibits upsell opportunities and reduces the likelihood of positive word-of-mouth.

Inefficient internal processes
Poorly designed processes cause wasted time, internal frustrations between teams and difficult onboarding of new employees.

Unreliable Saas metrics
Funnel conversions are wrong. Time to value is not measured. And your deal pipeline is unreliable. Reporting bowtie metrics correctly takes too much time, making decisions insufficiently data driven.

Difficult internal cooperation
Silos between marketing, sales and customer success hinder growth. No clear agreements regarding handovers create a non-scalable way of working.

Tricky forecasting and revenue planning
No structure and planning regarding MQLs, SQLs & pipeline targets to be achieved by segment and channel. Your go-to-market team is not 100% on the same page with strategic growth targets.

We connect marketing, sales and service for predictable results

With RevOps, smart automation and data-driven strategies, we streamline processes, improve collaboration and make commercial performance measurable and scalable for sustainable SaaS growth.

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BONANA

The smartest Saas tools, perfectly integrated with Hubspot

As true tech nerds and Saas experts, we are on top of the best the HubSpot ecosystem has to offer. With expertise in tools such as Aircall, Oneflow, Modjo and Softr, we ensure seamless integrations and maximum value from your tech investment.

We connect your go-to-market strategy, process and teams with the technology so it really works.

1801
AMP
Axi
B-sure
Bringly
Cialdini
De haan
Ecochain
Edge workspaces
Frisia
Get focus
Headfirst
HUSWELL
Intenz
Iwell
Kepler
Maxmilia
Maxxton
Mijn Domein
Newzoo
Orange Charging
Pay
Pro warehouse
RPM
Satelligence
Sportivity
Spotler
Testgorilla
Tias
Valcon
Van hoorne
Vivici
Yuso
Conversion ratio

Everything under one roof. Strategic vision, operational expertise and technical knowledge

With BONANA, you get all the GTM expertise you need: from commercial strategy and revenue operations to customer-facing websites and Hubspot services. We are not a standard freelancer, marketing agency or Hubspot agency limited to one domain. We are a partner that thinks strategically, combines operational experience with technical skills and proactively gets to work. Our goal? To achieve a seamless alignment of tools, data, people and processes.

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Revenue Operations
A data-driven, efficient go-to-market for your marketing, sales & customer success teams

Manage your people with the right processes, data & technology. Create a data-driven culture with clear KPIs, agreements and rules within your commercial organization.

With Revenue Operations you automate where necessary in function of the optimal customer journey.
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Commercial strategy
"A strategy that makes commercial growth predictable."

Build an effective strategy for efficient growth by defining your ideal customer profile, designing buyer personas and refining your positioning and messaging. Communicate clearly how you are different. Create seamless processes for marketing, sales, customer success and support so your entire organization is focused on predictable revenue growth.
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HubSpot Services
"Get the most out of HubSpot."

We provide end-to-end HubSpot expertise: from implementations and migrations to onboarding and training. We also provide seamless integrations that strengthen your tech stack. Whether you're just starting out or have been a Hubspot customer for years, we'll help you take full advantage of the platform and always stay on top of the latest features.
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Website design and development
Websites that convert leads.

A good website is more than a business card; it's a powerful part of your go-to-market strategy. We design and build websites in HubSpot that not only align with your inbound strategy, but also enhance your customer journey. With a focus on conversion, usability and scalability, we ensure that your website converts leads into customers and retains existing customers.
MQL

Focus on your customer. We'll do the rest.

From websites to your commercial strategy. From Hubspot to revenue operations. Done-for-you or together with your team.

We proactively support so your team can focus on what really matters: building valuable relationships and scaling your Saas business.

1801
AMP
Axi
B-sure
Bringly
Cialdini
De haan
Ecochain
Edge workspaces
Frisia
Get focus
Headfirst
HUSWELL
Intenz
Iwell
Kepler
Maxmilia
Maxxton
Mijn Domein
Newzoo
Orange Charging
Pay
Pro warehouse
RPM
Satelligence
Sportivity
Spotler
Testgorilla
Tias
Valcon
Van hoorne
Vivici
Yuso

What our customers say about us

Uitstekende service met een deskundig team! BONANA heeft ons bedrijf geholpen bij het opzetten van geautomatiseerde workflows in HubSpot. Ze hebben ook geweldige ondersteuning geboden bij de migratie van Pipedrive naar HubSpot. Als resultaat hebben we besloten om Bonana te vragen een nieuwe website te bouwen op basis van HubSpot CMS. Bedankt, Bonana Team!

Jasper Boogert

Jasper Boogert

Algemeen directeur

Alle medewerkers hebben een zeer klantgerichte aanpak. BONANA heeft me vanaf het begin geïmponeerd. Alle medewerkers ademen hun klantgerichte aanpak. Ze helpen je altijd en denken proactief mee, zowel op het gebied van design, ontwikkeling als marktgerichte strategieën. Ik zou ze dan ook altijd aanbevelen en sluit niet uit dat ik vaker met deze toppers ga samenwerken!

Sven den Boer

Sven den Boer

Marketing & Sales manager

Complexe case, maar geen probleem voor Bonana De samenwerking met Bonana is heel prettig. Eigenlijk is geen vraag te gek, ondanks de vrij complexe case die we hebben / hadden liggen. Ze zijn altijd bereikbaar en gaan altijd direct aan de slag als het wordt gevraagd. Heel fijn ook dat je contact hebt met in principe één vast persoon, in ons geval Remco, die alles ins en outs weet! We kijken uit naar de verdere samenwerking.

Denise Aarnink

Projectmanager E-commerce

Fijne samenwerkingen met Bonana Het is heel fijn samenwerken met Bonana. Ze zijn vakkundig en denken met je mee om je processen te verbeteren. En niet te vergeten, het is ook leuk om met de mensen van Bonana samen te werken. Ik had me geen betere partner voor kunnen stellen.

Rick van der Helm

Rick van der Helm

Kwaliteitsmanager

Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der Geest

Bart van der Geest

Head of Marketing Communication

“Het implementeren van het Bowtie Model met bijhorende KPI's zorgde voor volledige alignment tussen ons marketing-, sales- en customer success-team.

JP

Jean-Paul Godfroy

Founder & CEO

Martijn

Do you also want predictable and scalable commercial processes?

Get in touch
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Frequently asked questions from SaaS companies

At what stage of growth do you help Saas companies?

We support SaaS companies at every stage of growth, from startups to scale-ups:
- Pre-seed & Seed: We help build a solid go-to-market strategy, define ICPs, and put in place scalable processes and technology. This is critical to achieving an initial product-market fit and generating early traction.
- Series A: In this phase, we focus on optimizing your go-to-market motion, such as inbound, outbound or product-led growth. We also ensure alignment between teams and insight into metrics such as ARR, CAC and payback periods.
- Series B: Here the focus is on efficiently scaling through advanced RevOps processes, a robust tech stack and optimal team structure. We help keep your unit economics healthy and your funnel ready for international expansion and sustainable growth.


With our flexible approach, we adapt our services to the specific challenges of your growth stage, so you're ready for the next step.

Do you only build websites in HubSpot?

Yes, we build websites exclusively in HubSpot because we believe in the power of a fully integrated ecosystem. By using HubSpot as our foundation, we provide seamless links to your CRM, marketing automation and customer success tools. This allows you to combine a conversion-focused website with strong inbound and customer success strategies.

Do you also support product-led-growth SaaS companies?

Absolutely. Product-led-growth (PLG) requires a specific approach that revolves around self-service onboarding, product adoption and data-driven optimization. We help strengthen your PLG strategy by streamlining processes, providing insight into metrics such as PQLs (Product Qualified Leads), and deploying technology that drives growth.

Can you implement the Bowtie Model of Winning by Design?

Yes, we have extensive experience with the Bowtie Model and apply this framework to optimize the entire customer journey. From streamlining pre-sales processes to increasing NRR through renewals and upsells, we provide a holistic approach that allows you to achieve scalable and predictable growth.

Do you also offer fractional support for sales, customer success & marketing?

Yes, we offer fractional support for GTM teams such as sales, marketing and customer success. This means you get access to our experts without the cost and complexity of full-time hires. We help with strategic alignment, operational guidance and performance improvement exactly where and when you need it. From one to three days a week.

What technology partners do you have specifically for SaaS?

We work with leading technology partners that fit perfectly into a SaaS ecosystem. In addition to HubSpot, we integrate solutions such as:
- Aircall: Cloud-based telephony for sales and support.
- Modjo: Conversational intelligence to optimize customer conversations.
- Oneflow: E-signatures and contract management for efficient sales flow.
- Softr: Low-code solutions for advanced processes.

These tools are fully integrated into your tech stack and enhance your GTM strategies.