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Build your SaaS revenue factory

SaaS

Build your commercial powerhouse

SaaS

Growth-at-all-costs is over.
Grow efficiently based on a data-driven go-to-market strategy with insight into your bowtie metrics.

Do you recognize this situation?

BONANA combines SaaS expertise, commercial strategy, converting websites, RevOps and HubSpotto transform your marketing, sales encustomer success for maximumARR, NRR and CAC:LTV growth.

Get in touch
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ROI

Limited ROI of technology
You are not getting the most out of Hubspot and other tech investments. Your current GTM motion is not supported by misconfiguration and implementations without strategic vise.

No consistent customer experience
A disjointed experience drives customers away, inhibits upsell opportunities and reduces the likelihood of positive word-of-mouth.

Inefficient internal processes
Poorly designed processes cause wasted time, internal frustrations between teams and difficult onboarding of new employees.

Unreliable Saas metrics
Funnel conversions are wrong. Time to value is not measured. And your deal pipeline is unreliable. Reporting bowtie metrics correctly takes too much time, making decisions insufficiently data driven.

Difficult internal cooperation
Silos between marketing, sales and customer success hinder growth. No clear agreements regarding handovers create a non-scalable way of working.

Tricky forecasting and revenue planning
No structure and planning regarding MQLs, SQLs & pipeline targets to be achieved by segment and channel. Your go-to-market team is not 100% on the same page with strategic growth targets.

We connect marketing, sales and service for predictable results

With RevOps, smart automation and data-driven strategies, we streamline processes, improve collaboration and make commercial performance measurable and scalable for sustainable SaaS growth.

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BONANA

The smartest Saas tools, perfectly integrated with Hubspot

As true tech nerds and Saas experts, we are on top of the best the HubSpot ecosystem has to offer. With expertise in tools such as Aircall, Oneflow, Modjo and Softr, we ensure seamless integrations and maximum value from your tech investment.

We connect your go-to-market strategy, process and teams with the technology so it really works.

Conversion ratio

Everything under one roof. Strategic vision, operational expertise and technical knowledge

With BONANA, you get all the GTM expertise you need: from commercial strategy and revenue operations to customer-facing websites and Hubspot services. We are not a standard freelancer, marketing agency or Hubspot agency limited to one domain. We are a partner that thinks strategically, combines operational experience with technical skills and proactively gets to work. Our goal? To achieve a seamless alignment of tools, data, people and processes.

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Revenue Operations
A data-driven, efficient go-to-market for your marketing, sales & customer success teams

Manage your people with the right processes, data & technology. Create a data-driven culture with clear KPIs, agreements and rules within your commercial organization.

With Revenue Operations you automate where necessary in function of the optimal customer journey.
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Commercial strategy
"A strategy that makes commercial growth predictable."

Build an effective strategy for efficient growth by defining your ideal customer profile, designing buyer personas and refining your positioning and messaging. Communicate clearly how you are different. Create seamless processes for marketing, sales, customer success and support so your entire organization is focused on predictable revenue growth.
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HubSpot Services
"Get the most out of HubSpot."

We provide end-to-end HubSpot expertise: from implementations and migrations to onboarding and training. We also provide seamless integrations that strengthen your tech stack. Whether you're just starting out or have been a Hubspot customer for years, we'll help you take full advantage of the platform and always stay on top of the latest features.
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Website design and development
Websites that convert leads.

A good website is more than a business card; it's a powerful part of your go-to-market strategy. We design and build websites in HubSpot that not only align with your inbound strategy, but also enhance your customer journey. With a focus on conversion, usability and scalability, we ensure that your website converts leads into customers and retains existing customers.
MQL

Focus on your customer. We'll do the rest.

From websites to your commercial strategy. From Hubspot to revenue operations. Done-for-you or together with your team.

We proactively support so your team can focus on what really matters: building valuable relationships and scaling your Saas business.

Excellent service with a knowledgeable team! BONANA helped our company set up automated workflows in HubSpot. They also provided great support during the migration from Pipedrive to HubSpot. As a result, we decided to ask BONANA to build a new website based on HubSpot CMS. Thank you, BONANA Team!

Jasper BoogertManaging Director, OrangeOrange Charging

“A completely revamped look that reflects how we work and where we want to go. Very proud of the result and the collaboration.”

Marlou KramerMarketing ManagerSolid Professionals

All employees have a very customer-focused approach. BONANA impressed me right from the start. All employees embody their customer-focused approach. They are always willing to help and think proactively, whether it concerns design, development or market-oriented strategies. I would therefore always recommend them and would not rule out working with these top professionals more often!

Sven den BoerMarketing & Sales Manager 18011801 Jeugd en onderwijsadvies

Complex case, but no problem for BONANA Working with BONANA is very pleasant. No question is too crazy, despite the rather complex case we have/had. They are always available and always get to work immediately when asked. It's also great that you basically have contact with one permanent person, in our case Remco, who knows all the ins and outs! We look forward to continuing our collaboration.

Denise AarninkE-commerce Project ManagerMaxillia

Great collaboration with BONANA It's great working with BONANA. They are professional and think along with you to improve your processes. And last but not least, it's also fun to work with the people at BONANA. I couldn't have imagined a better partner.

Rick van der HelmQuality ManagerVan Borselen Filters

Pleasant collaboration - Marketing & Service Hub Pleasant collaboration with BONANA and hands-on help for the marketing hub. From segmenting our database for mailing lists, marketing automation through workflows and reporting, BONANA is always ready to support us. The team helps us get the most out of HubSpot.

Bart van der GeestHead of Marketing CommunicationHeadfirst

“Implementing the Bowtie Model with accompanying KPIs ensured complete alignment between our marketing, sales and customer success teams.

Jean-Paul GodfroyFounder & CEOHuswell

I'm so excited to see this project come to life! A big thank-you to the BONANA team for the great collaboration and for helping us take this big step forward. I’m genuinely excited to be working and improving on our website and expanding our knowledge on the HubSpot platform.

Amé HuigeMarketing & CommunicationQserve Group

The design is so cool! At times it felt like we were giving endless, incomprehensible feedback. And yet, you came back in no time with exactly what we were looking for. Great job! Thank you so much. 🍾

Rolf TjalsmaCMOBlueRock

It aligns very well with what was originally envisioned. Initially, we had some doubts about using HubSpot for the website and hosting. But the designs transferred to HubSpot really well, and using the tool is very pleasant.

Esther KokStrategic MarketingiWell
Martijn

Do you also want predictable and scalable commercial processes?

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Frequently asked questions from SaaS companies

At what stage of growth do you help Saas companies?

We support SaaS companies at every stage of growth, from startups to scale-ups:
- Pre-seed & Seed: We help build a solid go-to-market strategy, define ICPs, and put in place scalable processes and technology. This is critical to achieving an initial product-market fit and generating early traction.
- Series A: In this phase, we focus on optimizing your go-to-market motion, such as inbound, outbound or product-led growth. We also ensure alignment between teams and insight into metrics such as ARR, CAC and payback periods.
- Series B: Here the focus is on efficiently scaling through advanced RevOps processes, a robust tech stack and optimal team structure. We help keep your unit economics healthy and your funnel ready for international expansion and sustainable growth.


With our flexible approach, we adapt our services to the specific challenges of your growth stage, so you're ready for the next step.

Do you only build websites in HubSpot?

Yes, we build websites exclusively in HubSpot because we believe in the power of a fully integrated ecosystem. By using HubSpot as our foundation, we provide seamless links to your CRM, marketing automation and customer success tools. This allows you to combine a conversion-focused website with strong inbound and customer success strategies.

Do you also support product-led-growth SaaS companies?

Absolutely. Product-led-growth (PLG) requires a specific approach that revolves around self-service onboarding, product adoption and data-driven optimization. We help strengthen your PLG strategy by streamlining processes, providing insight into metrics such as PQLs (Product Qualified Leads), and deploying technology that drives growth.

Can you implement the Bowtie Model of Winning by Design?

Yes, we have extensive experience with the Bowtie Model and apply this framework to optimize the entire customer journey. From streamlining pre-sales processes to increasing NRR through renewals and upsells, we provide a holistic approach that allows you to achieve scalable and predictable growth.

Do you also offer fractional support for sales, customer success & marketing?

Yes, we offer fractional support for GTM teams such as sales, marketing and customer success. This means you get access to our experts without the cost and complexity of full-time hires. We help with strategic alignment, operational guidance and performance improvement exactly where and when you need it. From one to three days a week.

What technology partners do you have specifically for SaaS?

We work with leading technology partners that fit perfectly into a SaaS ecosystem. In addition to HubSpot, we integrate solutions such as:
- Aircall: Cloud-based telephony for sales and support.
- Modjo: Conversational intelligence to optimize customer conversations.
- Oneflow: E-signatures and contract management for efficient sales flow.
- Softr: Low-code solutions for advanced processes.

These tools are fully integrated into your tech stack and enhance your GTM strategies.